FifthWall Solutions recently hosted its inaugural Agent Roundtable at the Pittsburgh Marriott North, bringing together top regional and national agents to tackle one critical challenge: rethinking cyber insurance for today’s rapidly evolving threats.
The Changing Landscape of Cyber Insurance
Participants included Barr Insurance — the longest-serving Travelers agency in the U.S. — and agents representing sectors often deemed low-risk for cyber threats, such as hair salons, construction firms, and coffee shops.
One standout question during the session captured the complexity of modern cyber risks:
“What happens if a smart fridge in a restaurant is hacked? Is that a cyber claim or a tech E&O claim?”
A Shared Vision for the Future
Discussions like this highlighted the blurred lines in today’s cyber insurance landscape, emphasizing the need for nuanced policies, forward-thinking strategies, and a deeper understanding of emerging threats.
FifthWall Solutions’ leadership team used this opportunity to emphasize the importance of collaboration, clarity, and innovation:
- Matt Hightower, Chief Marketing Officer, said: “Our job is to make the complex clear and empower agents to speak with authority. Clients don’t want jargon; they want clarity.”
- Cole Knuth, CEO, added: “If you’re not willing to rethink how things are done, you’ll miss the chance to lead. This roundtable marks the start of a new way forward — where we push boundaries and reshape how cyber insurance serves the future.”
The roundtable explored how agents can better equip themselves to share insights and build trust with clients. Social media emerged as a key tool for amplifying expertise and fostering connections. For more on leveraging social platforms effectively, listen to our latest Scaling the Wall Podcast with Will Brooks and Wes Spencer.
Key Takeaways from the Event
The roundtable discussions revealed four essential themes to strengthen the future of cyber insurance:
- Educating Clients: Simplify complex cyber insurance concepts with practical, digestible resources.
- Building Stronger Partnerships: Go beyond product delivery—offer expert guidance and support.
- Proactively Addressing Risks: Identify and mitigate emerging threats before they escalate.
- Empowering Agents: Provide agents with the tools they need to foster resilience and growth for clients.
Looking Ahead
FifthWall Solutions is committed to driving innovation and collaboration in cyber insurance. The Agent Roundtable is the first in a series of events designed to unite industry leaders, share insights, and reshape the way businesses manage cyber risks.
Upcoming events include:
- Right of Boom: February 19-21
- XChange Conference: March 2-4
Scaling The Wall Podcast
Scaling the Wall is a podcast where MSPs get a foothold on the cyber risk landscape.
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